I find out why, in places your analytics will never reach...Like the conversations you're not part of.
has the data.
Undercurrents
reads the room.
Undercurrents finds the why.
Undercurrents reads the room.
Where metrics fall short, I begin.
Behavioral patterns shape every purchase decision
What your data shows is only part of the picture
Your customers are talking. Just not to you.
How we get from
questions to clarity.
STEP 1
Listen
Before I touch your data, I listen. To you, what you're seeing, what you've tried, what keeps you up at night. To your market, what's shifting, what's saturated, what's wide open. Good strategy starts with the right questions.
STEP 2
The Roadmap
I dig into your data, your customer behavior, and the conversations happening beyond your dashboard. Then I connect the patterns and map out exactly where to focus, what to fix first, and what to test.
STEP 3
Execution
Depending on the path you choose, you walk away with a strategy and roadmap your team can run with, a strategy and the execution to match, or a partner who stays in it with you month after month.
What's beneath the brief
E-commerce strategy: Conversion audits, funnel analysis, and customer journey mapping. For brands that want clearer insight into what's working and what could be improved.
Shopify & WordPress: Builds, product page optimization, and theme customization. On the platform that best supports your business and your goals.
Email marketing: Flows, campaigns, and list health. A channel that can quietly do a lot of heavy lifting when it's set up well.
They saw results
FAQ
How is working with you different from hiring an agency?
You get me. Not an account manager relaying your ideas to someone you'll never meet. Every hour is tracked, every recommendation is explained, and there's no approval chain between your question and your answer. Strategic expertise without the overhead.
Are you a solo consultant or an agency?
I am a solo consultant, supported by a network I've built over years. You work directly with me for strategy. When a project needs a specialist, whether that's a designer or a developer, I bring in people I've vetted and trust. You get one point of contact and the right team behind it.
Am I too small or too big for Undercurrent?
 If you're running an e-commerce business and ready for an honest strategy, we can work together. Solo founders to mid-market brands. Size isn't the filter. Readiness is.
How long does an engagement typically take?
It depends on the service:
The Diagnosis: 2-4 weeks. Diagnosis + Build: 4-12 weeks depending on scope. The Partnership: Month to month, ongoing. I'll give you a clear timeline once I understand what you need.
Can you work with my existing team or agency?
That's often how it works best. I come in for strategic direction, your team or agency handles execution. I partner with whoever's already in place, no ego, no territory.
Who isn't a good fit?
Founders who want validation, not clarity. If you need someone to confirm what you already believe instead of showing you what's actually happening, I'm not your consultant. I work with people who are ready to see the truth in their data, even when it's uncomfortable. My approach is collaborative but direct. If that sounds like friction, we're probably not a match. If it sounds like relief, let's talk.
Do you guarantee results?
I guarantee clarity. What's blocking your growth, why it's happening, and exactly what to do about it.
I can't guarantee perfect execution or that the market won't shift beneath you. Strategy only works when it's acted on.
I bring clarity. You bring the follow-through.
Let's see what's beneath your data.
in**@**********nt.ch | +41 (0) 43 540 23 75
