Your data tells you what happened.
I find out why, in places your analytics will never reach...Like the conversations you're not part of.
Everyone
has the data.
Undercurrents
reads the room.
Your data shows the what.
Undercurrents finds the why.
STRATEGIC E-COMMERCE CONSULTING Everyone has the data.
Undercurrents reads the room.
See How I Work
WHAT I DO

Where metrics fall short, I begin.

Your numbers are honest but incomplete. They record transactions, clicks, cart abandonment. They can't tell you why a customer hesitated or what made them choose someone else. I find those answers where your data stops and your customers start talking.

Behavioral patterns shape every purchase decision

What your data shows is only part of the picture

Your customers are talking. Just not to you.

HOW I WORK

How we get from
questions to clarity.

In practice

What's beneath the brief

Specific levers I can pull to align your data with your business goals.

E-commerce strategy: Conversion audits, funnel analysis, and customer journey mapping. For brands that want clearer insight into what's working and what could be improved.

Shopify & WordPress: Builds, product page optimization, and theme customization. On the platform that best supports your business and your goals.

Email marketing: Flows, campaigns, and list health. A channel that can quietly do a lot of heavy lifting when it's set up well.

TESTIMONIALS

They saw results

"Diana told me in 2018 that my approach wasn't going to work. I didn't listen. We stopped working together in 2020 because I wasn't ready to hear it. When I came back two years later, everything she'd said had happened. I should have listened the first time."
Founder, print and stationery brand, Etsy, Greece
"My developer got sick a month before launch. I had a Figma design, a deadline, and no one to build it. Diana stepped in and built the entire site, set up the email marketing strategy, put testing tools in place, and created a roadmap for what to do after launch. What I didn't expect was how she handled the budget. She knew I was a small business, so instead of doing everything herself, she figured out what I could handle on my own and sent me tutorials and step-by-step instructions. I learned more in that month than in a year of trying to figure things out alone. She treated my money like it was hers."
Founder, home decor brand, Switzerland
"We brought her in expecting a standard audit. What we got was completely different. She spent time understanding our customers, not just our numbers, and came back with insights our own team hadn't considered. She was direct about what wasn't working, and she was right. We've changed how we approach our entire online strategy since."
Head of E-Commerce, jewellery retailer, UK
"Diana found two conversion issues we'd been staring at for months. Clear plan, fast results."
Founder, skincare brand, Switzerland
"Practical roadmap, well-prioritized. Our team knew exactly where to start and we saw improvements in the first testing cycle."
Co-founder, specialty food brand, USA
"When they brought Diana in, I'll be honest, I wasn't sure what to expect. It felt like someone was being brought in to check our work. But it wasn't like that at all. She was easy to collaborate with, asked the right questions, and helped us focus on the things that actually moved the needle. I'd work with her again."
Digital Marketing Specialist, maritime freight company
Before you ask.

FAQ

How is working with you different from hiring an agency?

You get me. Not an account manager relaying your ideas to someone you'll never meet. Every hour is tracked, every recommendation is explained, and there's no approval chain between your question and your answer. Strategic expertise without the overhead.

Are you a solo consultant or an agency?

I am a solo consultant, supported by a network I've built over years. You work directly with me for strategy. When a project needs a specialist, whether that's a designer or a developer, I bring in people I've vetted and trust. You get one point of contact and the right team behind it.

Am I too small or too big for Undercurrent?

 If you're running an e-commerce business and ready for an honest strategy, we can work together. Solo founders to mid-market brands. Size isn't the filter. Readiness is.

How long does an engagement typically take?

It depends on the service:

The Diagnosis: 2-4 weeks. Diagnosis + Build: 4-12 weeks depending on scope. The Partnership: Month to month, ongoing. I'll give you a clear timeline once I understand what you need.

Can you work with my existing team or agency?

That's often how it works best. I come in for strategic direction, your team or agency handles execution. I partner with whoever's already in place, no ego, no territory.

Who isn't a good fit?

Founders who want validation, not clarity. If you need someone to confirm what you already believe instead of showing you what's actually happening, I'm not your consultant. I work with people who are ready to see the truth in their data, even when it's uncomfortable. My approach is collaborative but direct. If that sounds like friction, we're probably not a match. If it sounds like relief, let's talk.

Do you guarantee results?

I guarantee clarity. What's blocking your growth, why it's happening, and exactly what to do about it.

I can't guarantee perfect execution or that the market won't shift beneath you. Strategy only works when it's acted on.

I bring clarity. You bring the follow-through.

Contact

Let's see what's beneath your data.

Reach out directly or fill in the form and I'll get back to you within 48 hours.

in**@**********nt.ch | +41 (0) 43 540 23 75

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