About
at a Party
You’d ask
What do you do?
I’d say
“E-commerce consultant” — and watch your eyes glaze over. So I’d backtrack.
Actually —
I started with a premium stationery and packaging business at 24. Letterpress invitations on Italian handmade papers. Very niche.
You’d raise an eyebrow. I’d nod.
Then —
My site got hacked. Completely destroyed. Rebuild quote: 30-plus thousand francs.
You’d wince. I’d laugh the laugh of someone who survived it.
I had a management and communication diploma but zero tech skills. My choices were WordPress or Wix. Wix felt like another cage, although they’ve improved since. So I picked WordPress, shut myself away for 496 hours, and learned e-commerce from the ground up. I rebuilt everything myself.
You’d ask how that turned into consulting.
Friends asked for websites. Then neighbors. Then strangers. I was enjoying more pixels than old-mill paper, so I pivoted. I went back to study, got my digital marketing certification, began working with corporate clients, and eventually became a SCRUM Master.
You’d look confused at the SCRUM part.
It teaches ruthless prioritization. When you juggle multiple clients as a solo consultant, you either prioritize or drown. I don’t just do tasks. I make sure we don’t waste time building things your customers won’t use.
Sip.
I work solo, but I know my limits. When a project needs specialists such as designers or developers, I bring in people I trust. You get me as your strategist and the right team for execution.
You’d ask what makes me different.
Two things. First, I learned e-commerce out of necessity, not theory.
Sip again.
Second, I grew up in international schools. Diplomatic parents. Constant moves. New countries mid-school year. You learn to read the room fast, understand the dynamics, and catch everything people don’t say out loud. It earned me a pretty solid reputation in the global hall of fame of “I told you so.” So when my sister joked, “Why don’t you get paid for this?” I took it as career advice.
Shrug.
You’d ask what kind of clients I work with.
E-commerce and retail brands across Europe: Switzerland, France, the UK, Spain. Solo founders to mid-market teams. Anyone ready to see what’s actually happening instead of what they hope is happening.
Pause.
Yeah, I don’t work with founders who rely on vision but ignore data. Or teams addicted to vanity metrics. Life’s too short to validate delusions for money.
As for the hacker?
Never found them.
I should probably thank them.
Let's see what's beneath your data.
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